In 1963 a group of farmers formed the co-op that would become Ruralco. They wanted competitive pricing for their businesses and a sustainable future for tomorrow, and today we’re still obsessed with that vision.

We live in the rural communities we serve. We have straight up conversations with the farmers, contractors, service and support businesses who work together in our local communities. We listen until we understand the needs of the real people who make a living from agriculture. Then we do what we can to make life a little easier.

We do our best on prices. We find answers. We tell the truth. We share experience and knowledge. We connect people with new ideas. We celebrate our heroes and the people that make Ruralco what it is today.

We care about tomorrow. With the deep roots of our co-op structure we give rural businesses the opportunity to source better deals and know that their contributions deliver real value for their local communities, helping to support a sustainable future for New Zealand farming.

We Connect You With The Wider Farming Community To Deliver Competitive Pricing For Your Business Today, And A Sustainable Future For Tomorrow. 

By supporting both local businesses and farms, and working together, we strengthen agriculture in New Zealand and the communities which are its lifeblood. We’re nimble, collaborative and are not afraid to get stuck in.

Ruralco is a farming co-operative, we make life a little easier with one charge card for all your farming needs. Get exceptional savings for your business from local vendors and national suppliers alike. We simplify payment options with one monthly account.

Join Ruralco Today

Enjoy The Convenience & Saving With Ruralco Today.


Become a Ruralco Member 

Join Our Network Of Ruralco Merchant Partners Today. 




Our Vision & Values

OUR ASPIRATION: To Be A Thriving NZ Agribusiness Known For Inspiring People, Productivity And Profitability Towards A Sustainable Future.


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